Part of the Schwarzkopf Professional’s heritage colour brand Igora Royal, the Igora Intensive Permanent Hair Colour Cream delivers high definition shine with uncompromising colour coverage and unbeatable retention. This creamy dye formulation provides the ultimate colour retention and vibrancy with up to 100% grey and white hair coverage. This colour cream distributes equal pigmentation, even to the most under layers of your hair. Infused lipid carriers amplify pigment penetration faster, whilst locking and sealing the surface of hair colour for longer lasting results. This colour cream is a cool-toned coffee brown shade and provides natural colour, warmth and shine.